To create a multi-season visual content piece that answered the question when is the best time to visit Yellowstone National Park. This was to be sent as an email and converted into a blog post.
Located 40 minutes from the West entrance of Yellowstone National Park, Big Sky Montana draws in guests from all over the world. Yellowstone Luxury Tours, a subset of Natural Retreats Big Sky provides guests the opportunity to experience the park with a private guided tour in a luxury vehicle. Tours are led by personal guides who know the ins and outs of the park and can curate a day trip based on the guest’s interests.
First I collected the data by interviewing several guides about their experience and frequently asked questions by past and prospective guests. Next, I wrote the content and edited it to include SEO terms and related search queries. I used the same process for creating the title, alt-tags, and metadata. I selected the design style I felt would convey the message the best and drew a rough outline of the graphic and then a more detailed sketch of each individual section. The designer took the sketch and created each graphic element of the illustration by hand and arranged them within the wire-frame of each section.