With Natural Retreats’ wide array of destinations, I wanted to create a spring campaign that gave their audience a look into their diverse offerings. Using a “choose your own adventure” approach” I created a blog the detailed the different types of spring breaks that could be taken based on activity and location. I then created an interactive email following the choose your own spring break concept and paired it with current offers. This campaign was also distributed through social media.
The blog’s goal was to provide readers ideas for where they could spend their spring break based on their activity preference. I chose 5 types of adventures from ski trips to festivals and broke down the destinations that offered each of those options.
I wanted to create a strong visual that gave the reader an immediate understanding of the choose your own adventure campaign. We decided to use a graphical spinner breaking down the fine kinds of trips that were mentioned in the blog. I also included relevant promotions to assist readers to book their dream spring break trip.
Using both the graphic and the blog imagery I distributed the concept and the blog through social media - primarily focusing on Facebook via organic and boosted posts as well as a paid ad.