Winter is Natural Retreats’ busiest season because they have homes in some of the top resorts in the United States. For their paid social ads I wanted to create something that was enticing, colorful, showed off the homes and amenities and could be used outside of the Ad Manager platform for organic posts on various channels. Working with our graphic design team we created three animations for three destinations, each with a similar message inviting guests to come “ski, relax, and repeat” from one of their private homes. These ads were distributed to targeted audiences via paid social ads and organically on Facebook and Instagram stories.
Lake Tahoe is home to over 10 ski resorts so it offers a lot of options for guests looking to ski near the largest alpine lake. I took the angel of a family friendly ski trip because I believe Natural Retreats’ accommodations paired with the terrain make North Lake Tahoe an excellent ski destination for families.
This video really focused on the diversity of a ski vacation in Mammoth Lakes. From charming cabins to condos right by the slopes - Mammoth Lakes offers everything you need for a fantastic winter vacation.
Considering we already had content running for family-focused ski vacations to Sun Valley, I decided to take an approach that marketed to the adventure seeker. While Sun Valley does have diverse terrain for all levels, there are some serious steep runs and chutes for the advanced skier. Natural Retreats also offers home for guests who want to be close to the apres scene of downtown Ketchum or want access to the premier Sun Valley Resort amenities.