With the growing trend of multi-destination ski resort passes I wanted to find a way to connect pass holders with our resort destinations. I took the three major ski passes: Ikon, Epic, & Mountain Collective and worked with our Revenue team to create a promotion offering pass-holders a percentage off on every ski vacation they take in one of our resort destinations. To connect the offers and yet still keep them individual enough for search value, I decided to create a ski passport series and worked with our Lead Graphic Designer to create the following graphics which were used for social media ads and posts, offer heros, and website landing pages.
Working with our graphic design team we created an email with a strong visual that went out to our entire audience promoting the campaign. This email was also sent through Ski Magazine’s database as well.
I used a variety of graphics and audiences for how we distributed this promotion/campaign on social media. Here are a few variations of what I tried that performed very well.
In addition to this I wrote a blog on Mountain Collective that gave reader’s a more technical understanding of each resort. I would like to have a blog written for each of the passes that provide valuable information for our guests.