To create landing pages that grouped Natural Retreats similar destinations into one page. Each collection would have strong search value and would serve as the landing pages for interest-specific ads and general content. These pages would include all the relevant content related to the overarching category including featured products (homes), multi-destination offers, and relevant travel inspiration, news, and stories.
One of Natural Retreats’ largest markets are ski vacations which is why they have a large variety of homes in some of the United States’ most renowned resort towns. This page was created to help skiers better select their travel destinations, especially with the influx of multi-resorts passes like the Ikon and Mountain Collective, by browsing homes, relevant offers, and resort information all on one page. From a marketing perspective, this landing page provided more options for branded ski ads and multi-destination promotions.
With three coastal beach destinations to choose from, creating a collection of beach homes was also a priority. Similar to the ski collections page, this page functioned as a way for guests to compare beach destinations, view relevant promotions, and read up on activities in each place. This page was also used for branded beach ads and helped to reach audiences far past the destination level.