ArtCOntactAboutWOrks
UX Strategy & Website Design

Destination Collections

A re-design of Natural Retreats destination-specific pages to better meet the user's needs when booking their vacation home while making Natural Retreats product more central.
Client:
Natural Retreats
Release Date:
August 28, 2020
See Live Project

Goal

To create landing pages that grouped Natural Retreats similar destinations into one page. Each collection would have strong search value and would serve as the landing pages for interest-specific ads and general content. These pages would include all the relevant content related to the overarching category including featured products (homes), multi-destination offers, and relevant travel inspiration, news, and stories.

Ski Collections Landing Page

One of Natural Retreats’ largest markets are ski vacations which is why they have a large variety of homes in some of the United States’ most renowned resort towns. This page was created to help skiers better select their travel destinations, especially with the influx of multi-resorts passes like the Ikon and Mountain Collective, by browsing homes, relevant offers, and resort information all on one page. From a marketing perspective, this landing page provided more options for branded ski ads and multi-destination promotions.

Coastal Collections Landing Page

With three coastal beach destinations to choose from, creating a collection of beach homes was also a priority. Similar to the ski collections page, this page functioned as a way for guests to compare beach destinations, view relevant promotions, and read up on activities in each place. This page was also used for branded beach ads and helped to reach audiences far past the destination level.
Portfolio

More Case Studies

View Case Study
Built To Last
Copywriting & Print Design
View Case Study
2021 Resolutions
Art
View Case Study
Educating A Nation - Documentary
Videos
About Me

I tell stories with words, stills, paint, ink, and sometimes food. Best ones are told with a cat in my lap & a glass of vino in hand.

Navigation
PortfolioArtAboutContact
Contacts
I’m based in Salt Lake City
amber.qalagari@gmail.com
+1 215 804-5499
Send Message
Follow