To reinvent and redesign the entire structure of how watchable, readable, and shareable content is listed on the site and how users interact with that content. I wanted to arrange information in a way that was easier for users to navigate, was more interactive and visually pleasing, and would allow content to serve as a lead generation tool which would help assist sale’s conversions.
The blog page was originally set up to function as a journal which meant that every blog was listed by it’s date, the most recent first. The biggest problems with this format was that there was no easy way to search for relevant information, especially because much of the content Natural Retreats’ produces is evergreen. The other was that there were no categories, so people would have to scroll on a singular page sometimes for minutes before they got to the blog they were looking for and at that point they probably would have already left the page.
First I needed to identify the limitations of the current structure and outline what the biggest pain points were in the site’s current navigation. From there I worked through the types of content we wanted to produce over the next several years and started laying out the types of categories we were looking for. Once the categories, order, and navigation were figured out I worked with the Lead Graphic Designer on coming up with how that would look on both desktop and mobile. After we determined the design we presented to the Web Developer and went over what it would take to develop each new section.
Although it is a beautiful layout unfortunately a journal-style landing page does not serve the client well for the type of content they are creating. The only information a reader has about each blog is the title, a large image, and a snippet of the first couple of sentences of the blog itself.
One of the biggest changes is how the content is split up. Rather than just a singular scroll with a descending date order we created multiple sections, which allowed for various forms in addition to standard blogs including video, maps, and info-graphics. Each section is fully customizable so that relevant content can always be adjusted to suit the time or campaign. We also replaced the long singular scroll with a linear scroll applicable to relevant sections. Finally we created an archive section with popular categories and a search feature that allowed readers to find what they were looking for.