After developing customer personas based on previous guest demographics, trends, and tourism data we narrowed down three types of people who either visit Big Sky, Montana or would be interested in vacationing there and the kind of interests that would attract them to this destination in the summer months. The goal was to create short animated videos using imagery of Natural Retreats vacation rentals, Big Sky activities, and landmark features. The videos were then distributed throughout social media both organically and through paid ads that were segmented to look alike audiences based on the pre-determined demographics.
With the West entrance of Yellowstone just 40 minutes away and a plethora of outdoor activities from white water rafting to fishing to hiking at visitor’s fingertips, Big Sky offers something for every outdoor enthusiast.
Pairing the limitless outdoor activities options with family-friendly lodging options it’s no wonder why families make up a large demographic of Natural Retreats’ guests. This ad gives a glimpse into what a family stay in Big Sky is like and highlights some of the key lodging considerations that are necessary when planning a family vacation.
Nestled into the Madison Range and surrounded by natural beauty there is something so romantic about a Big Sky getaway. Especially when your lodging is equipped with features like floor-to-ceiling windows and modern decor and amenities like wrap-around porches and mountainside hot tubs.