Adobe’s breakthrough product Bizible was getting lost amongst the mix of competitor programs. They hired us to create a marketing simulation that helped showcase the power of Bizible: tracking key B2B metrics to optimize marketing strategy, all from one platform. In our interactive story, the viewer will follow Bodea, a fictious accounting software, as they attribute ROI and revenue in every customer touchpoint and use these insights to prove and improve their marketing impact.
The marketer’s world is dominated by Automation and the amount of competing software to help them track their metrics is vast. We wanted our interactive experience to differentiate Bizible from that crowd by honing in on their customer’s pain points and showing how this software could eliminate those problems beyond the competitor’s capabilities. Before we could create this experience we needed to fully understand the everyday struggles of our audience which included marketing operations managers, analytics, channel managers and field marketers. We were able to identify three key points that differentiated Bizible and focused our story on those key features.
We started off the experience introducing the key marketer’s dilemma: analyzing and managing a multitude of platforms’ performance and budget. We introduce the viewer to Bizible and show its seamless ability to pull all of that information into one software. Using it’s multi-touch attribution our marketer is able to to capture every interaction on every channel and see attribute the correct ROI for every interaction. They are also able to gain more in-depth insights with other key platform integrations that can help shape ROI in every customer journey touchpoint.
The following three sequences each highlight one of the key features of Bizible mentioned earlier. We follow Bodea as they track all the interactions with their target customer Sevoi Resorts, from a LinkedIn ad to a software demo with a completely different member of the organization. Each of these interactions are attributed to the proper step in the sales pipeline and credit is attached to every interaction, versus the typical “final interaction” approach of other competitors.
After seeing how this works for one customer we take the viewer to a top level view to see how this works as scale when managing a multitude of similar customers at once. Using the advanced analytics Bizible offers we give visualize how a marketing team can discover key insights that can optimize their spend strategy to target the interactions that played the greatest impact in their pipeline.